Apparently it's difficult for many arthouses (if you can call them that) to follow brand guidelines.
RealityCG, the company I work for, have been assigned to come up with a supergraphic for the 19th Gulf Cup and we came up with a pretty decent little design to compliment an otherwise very mediocre logo (god knows how they accepted it in the first place). Unfortunately the people who've been handling it just don't understand the concept of following the guidelines we clearly laid out for them so that they don't end up butchering the supergraphic or the logo, but of course, being in Oman, it's almost a certainty that it does get messed up. it is frustrating to see the supergraphic being completely butchered, chopped, squeezed, you just name it in many applications other than the ones we clearly defined for them. It just surprises me that work like that gets approved, and sent out to the real world. Just comes to show you how much people here care about quality, actually strike that, just shows you much they KNOW about quality.
Anyways, to make things clearer, here's what the supergraphic is supposed to look like:
and here's one of the applications on an omanoil pylon:
The supergraphic over there is obviously skewed (squeezed) and it wasn't even cropped the way it was intended to be cropped.
Thankfully, they changed those though after we made it clear to them that the application was completely wrong, although there are still some weird interpertations of the supergraphic all over town (the little light boxes near the lulu roundabout, and a billboard on Bareeq Al Shatti).
Oh well.
12 comments:
Does rcg own the brand, and liscence it for use ? or is it sold with liscence ?
It was sold with the lisence as we didn't want to deal with the execution of the other stuff they wanted seeing that it would have been a pain to get constructive feedback from them.
If it was sold with liscence then the sale probably indicated that they may use, alter, or reuse the brand in which over content they see fit.
Brand guidelines are no more than just that. Guidelines, without any stipulation as to how it would be use.
Nice logo, it's a bit of a shame that nobody could saty withing the guidelines.
I didn't realise you worked for reality CG! I have so much admiration for thier work. Those guys are insanely telented.
Thank you Suburban, and yes they are mashallah.
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Ti3gib, it doesn't work that way, guidelines must be followed to not distort the brand whether it's sold or not.
There's a logical fallacy in your agrument.
Ti3gib, you'd have to be involved in the branding industry to understand.
What does any of this has to do with licensing or whether it is legal or not?
The issue here is a stupid client spent its money to get a graphic which it misused. The end product now looks worse because of its misapplication. It does not look good either for the original design firm because people might think that the problem is with the design itself - when in fact it is the client who is not following the brand guidelines.
I asked about liscencing, because had rcg retained liscence of use they could have imposed restriction on how they're liscencing the Oman Oil, or whomever it was, folk to use it.
Not the case, not the outcome.
Nabhan, what makes you think I haven't worked in branding before ?
ti3gib, i have no idea if you did or didn't work on branding before, but if you have you would have realized that the 'brand guidelines' are the restrictions that one must follow to preserve the brand.
I believe that blue chi made a valid point as well in explaining the situation.
So you agree that guidelining is for brand preservation, not brand use ?
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